Five Important Things In Any Partnership

Five years ago I attended a meeting with Bishop T.D. Jakes. I found him to be incredibly motivating, and after he addressed our group I literally wanted to take up a sword and fight the good fight.

Part of what he talked about was directly related to a new partnership we were forming between his ministry and our company. Here is a paraphrased outline of what he said:

Here are five things that are very important in any partnership or union. There are others, but these are five that I wish to focus on today.

1. You can not be alike - it is better when we are different. Seek partners with unique or complimentary skills, knowledge and abilities. Before your partnership begins, clearly state your observations and thoughts in this area, and seek your potential partner's input as well. Make sure you are both understanding and appreciative of what each has to offer.

2. Together craft your significant message, brand, product and statement. What are you about by yourself? What are you about together? What are you seeking that brings you to this partnership, and what will be your joint-message?

3. Manufacture that message. Be fruitful. Once you decide on the message, brand, product and statement do it- quickly and aggressively. Be active, create, produce. It will not be perfect, but it is productive. Then meet together constantly to assess success and make adjustments and changes just as quick.

4. Market it. Tell it, show it, express and transfer your passion. If it does not move you, it won't move them- your customer, user, supplier, whomever. Don't be tentative in this area, you need tenacity, guts, and to lose your fear.

5. Motivation. Motivate yourself and your partner to convey it. Let yourself be motivated by your partner. Catch on fire, get excited, break your records, set goals and beat them. Go beyond who you were. Do not measure yourself against others. Push yourself to the limit. Go beyond limitations. Don't look to others to motivate you.






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